Are you new to social media marketing? Wondering how to promote your business on social media?
Social media platforms allow businesses to remain in direct contact with their target customers. When it comes to marketing, most business owners prefer social media marketing because it’s inexpensive and allows instant reach to millions of active users.
However, as everyone is aware of the power of social media, the competition to be the best has become intense.
If you want to overcome the competition and stand out from the crowd, you need to leverage the latest trends and tricks to promote your products on social media effectively.
You’ve come to the right place!
In this blog, we’ll discuss some effective ways you can use to promote your business on social media and kickstart your marketing initiatives. Before starting, let’s first discuss why you need to promote a product on social media.
Why Promote Your Business On Social Media?
Social media is undoubtedly one of the most important aspects of digital marketing. Most business owners started leveraging social media marketing in their marketing strategies.
Using social media to market your products has incredible benefits. One most important benefit is that it can help you reach millions of customers from all over the world instantly.
If you are avoiding social media promotional strategies, you are missing out on an incredible marketing opportunity. You can make your product look attractive to customers using social media.
Below are some of the major reasons why you should use social media to market your business.
- Improves brand awareness
- Social media marketing is cost-effective
- Improves brand loyalty
- Keeps you engaged with your customers
- Increases traffic on your page
- Improves brand authority
- Connects with people from all over the world
- Identifies target audience
The Top 10 Ways To Promote Your Product On Social Media
Below, we have stated the 10 most effective ways to promote your product on social media.
1. Run campaigns to attract followers
You can attract customers to buy a product by first attracting them using your social media campaigns. An engaging contest is a great way to promote your product without advertising it.
You can run contests on social media to drive the audience’s attention towards your product. You must keep it fun and simple and offer rewards to all participants.
You can also plan a ‘share your story’ contest where users can share anything interesting about their lives. As a reward for this contest, you can give a coupon code or a sample of your product.
Make sure your campaign is having a particular motive. Your campaign motive can be increasing traffic, or increasing followers on your business page, or increasing engagement. At the end of the campaign, check the analytics and understand whether your campaign was successful or not.
2. Advertise on social media
The best way to promote your products online is by running ads on social media. Well, for this you will have to invest a certain amount. The amount depends on the platform you want to advertise on.
For businesses, there is a witnessed fall in organic reach on social media as they keep on adding sales content.
To attract more customers, you need to put extra effort into making sure your products are being seen by the target audience. You can use social media ads to boost your reach as they give your product the promotion you want and also bring you more leads.
3. Provide social proof to gain the trust of your customer
Customer reviews and testimonials are important as they develop trust.
You can post customer testimonials and use them as social proof. Such social proofs can help your prospects make an informed decision by knowing other customers’ experiences.
Let’s take an example of The Facebook page of GoPro. It is filled with testimonials and user-generated content. They use the picture their users submit which they click by GoPro camera.
4. Try influencer marketing
According to a survey, the global market value for influencer content is currently $13.8 billion. Influencer marketing will be the most beneficial type of digital marketing you can do.
You can get in touch with mid-level influencers in your genre and send your products to them. Creative content curated by influencers is what makes the content shareable and engaging.
5. Address customers’ queries instantly
When you’re selling your products on social media, you may encounter many queries from your customers. You should always be ready with a proper reply.
You should always carefully monitor mentions of your brands on all social media platforms and catch the issues before they escalate.
There might be times when your customers need you to answer their queries but you’re not available. That can leave a bad impression on your customers. Also, if you get some negative feedback from your customers, take it positively and give a proper reply that will not harm your brand’s reputation.
6. Use hashtags in your posts
Hashtags are really important for social media marketing as they help you gain more engagement on social media.
All you have to do is maintain a keyword list and use them as your business’ hashtags. On each post, you can add hashtags to build up an array of content that links back to your product.
Do not overload your posts with hashtags. Maintain a certain amount of hashtags to be used on each social media platforms.
- LinkedIn- Not more than 3 hashtags. Use both broad & niche hashtags.
- Instagram- Not more than 5 hashtags. Keep it between 3-5 hashtags. Use both broad & niche hashtags.
- Facebook- Not more than 6 hashtags. Keep it between 4-6 hashtags. Use both broad & niche hashtags.
- Pinterest- Not more than 8 hashtags. Keep it between 2-8 because Pinterest allows only 500 characters.
- Twitter- Not more than 2 hashtags. Twitter suggests using 2 hashtags only.
7. Use interactive features to attract your audience
Social media platforms have a lot of features that you can incorporate into your posts and stories to attract an audience. For instance, you can post a survey asking followers to select one product over another.
You can even create polls to understand what your audience is looking for and get a proper reply. Adding proper CTAs in your posts is important because they drive people to take action.
8. Upload content at the right time
Uploading content when your audience is busy working is a waste of time because it becomes a trash post as there won’t be any engagement during working hours. Your content will attract more viewers when the audience is at home.
You must be thinking how to determine when your audience is ready to view your posts and when they are busy with some other work. Well, you have to post content on social media platforms at different intervals. Check your analytics weekly and identify the time when your posts get the most engagement. That’s your time to promote your content on social media.
You can even schedule your posts using social media marketing tools to make your posts go live at the time when your target audiences are online.
9. Post authentic content
When you post high-quality and valuable content, it gives a positive image of your brand. Such posts encourage potential leads to your social media profile for more of your content.
You can also invest in a tool to help you create engaging content. Create a list of awesome content ideas and follow a particular schedule to post them.
10. Focus on the latest trends
It is crucial to be on top of the latest trends on social media as the algorithm automatically promotes trending content.
You can find ways to promote your brand more efficiently by posting trending content. We understand finding trends is a difficult task, but, trust us, the benefits are worth your efforts.
Top 4 Social Media Platforms Essential For Your Business
Here are the top 4 most important social media platforms you can promote your products on.
Facebook is the largest social media site as it has more than two billion users every month. Some surveys prove that more than 200 million businesses use Facebook to promote their business.
One of Facebook’s biggest strengths is that it allows you to target a specific audience through paid advertisements. The social media platform maintains information about its users, which can be advantageous when targeting ads.
YouTube is a video-sharing platform that is often called the second largest search engine after Google. So, if you want to try your hands on video marketing, you need to be on YouTube. To help your videos get discovered easily, you can use SEO tools too.
WhatsApp is a messaging app used by people in more than 150 countries. WhatsApp Business allows businesses to share updates with customers about their purchases. The messaging app can prove to be a great customer service channel for your business.
Instagram is a visual platform for showcasing your products to your audience. The users can share a wide range of content on Instagram, including photos, videos, stories, reels, and even IG live videos. The platform also provides you with rich analytics of your profile and posts. There are various Instagram marketing guide available to make you a better Instagram marketer.
In recent years, social media has emerged as an effective marketing option to promote businesses. Social media is open to new things, all you have to do is not pay attention to things that are too promotional.
Social media marketing effectively engages you with your potential audience. Keep in mind that if you don’t offer something of value to your audience, you are unlikely to see good results.
You must always make your followers a top priority and also ensure that your content interests them. You can follow the above-mentioned ways to see how you get more engagement & sales for your product without any difficulty.
Thanks for reading!