Are you looking for more ways to increase engagement on Facebook?
The potential of Facebook as a marketing medium is unparalleled! With its massive user base, detailed analytics and low cost advertising options, this social media platform is the best place for every marketer to promote their businesses online.
But with great opportunity, comes great competition!
Starting a Facebook page might sound easy but growing a Facebook page organically is quite difficult.
Today, businesses of all types and sizes are devoting an increasing amount of time and money into Facebook advertising to increase their reach but not all are getting satisfactory results.
So, in this blog you’ll get to learn some incredible tips & tricks that can help you to increase your fans & interactions on Facebook organically.
Getting around the challenge
While thinking of ways to surpass the competition, the obvious answer is to devote more time and money to paid Facebook ads. But the key often lies in going organic!
With the right strategies and tools, you can use the algorithm to reach a wide audience on Facebook through high quality organic content.
Now, the organic method isn’t a walk in the park either. But it can work wonders for you at a much lower cost if you get it right!
So, keep reading to find the top 10 tips that will help you grow your page quickly without spending a fortune.
Let’s get started!
Tip 1- Teach, entertain, inform, or inspire
Your Facebook audience is not looking for a sales pitch! What they want is content that will make them smile, make them think or help them improve their lives in some way.
So make sure to post content that is of direct value to your audience instead of just promoting your product or service.
Tip 2- Keep it short and simple
The majority of your audience doesn’t like to read long posts, especially as they often use mobile devices. So, keep your post short and engaging to capture and retain the attention of your audience.
Your posts should leave an impact and inspire your followers to respond by themselves. The trick is to be clear and compact!
Tip 3- Focus on quality
People move through content quickly.
So there’s no place for sub-par text, graphics or videos in your posts. Hence, you must make sure to use brief yet compelling text, eye-catching images and interesting videos that are original.
In case you can’t find original content to post, don’t worry! Content curation (adding value to existing content) can be a great way to share quality, informative content that gets your audience excited!
So, remember to prioritize on quality because high quality posts will get you more engagement and rank higher in users’ feeds. Naturally, these are likely to be shared by every viewer to many others, leading to a wide yet targeted reach.
Tip 4- Post consistently and at the right times
You’re always more likely to see engagement if you post when your fans are online. But that doesn’t mean you need to get up at odd hours to post on Facebook!
The most important thing is to post consistently, so your audience expects to see content from you regularly. Social media experts recommend posting at least two or three times per week to keep your audience engaged.
To find out the best times to post on Facebook, you can learn when your audience is active using Page Insights. How?
· In your Facebook Page, click on ‘Insights’ at the top of the screen
· In the left column, click ‘Posts’
· Click ‘When Your Fans Are Online.’
Tip 5- Be relatable and human
Whether it is sharing some behind-the-scenes content, presenting your honest emotions, or simply sharing a funny meme that your audience relates to, authenticity will take you a long way on Facebook!
After all, Facebook marketing isn’t just about focusing on posts that get a great deal of views and commitment. The most effective posts are those that give rise to goodwill, conversation and cooperation amongst users.
So, it’s fine to get a little intimate or raw with your content, because being overly polished can often feel cold!
Tip 6- Boost your Facebook post
Boosting a post is a type of Facebook advertising that lets you get your post in front of a larger audience, thereby increasing your chances of engagement. You can find the boost option at the bottom of your posts and use it for a small cost.
However, boosting will remain ineffective if your content is not up to the mark. So, you must create posts that can deliver value to your audience. This may be text, images or videos having useful information, humor, trivia, info graphics or any other content that your audience is interested in.
Tip 7- Go live and always be authentic!
Live videos can create a genuine community feeling that is facilitated by the comment section. Everyone is sharing the same experience at the same time, so they all have a common touch point to connect over.
Moreover, the Facebook algorithm prioritizes posts that generate more “meaningful interactions”, so more interactions mean more organic reach.
Hence, the trick to quick organic growth is going for regular live videos with content that resonate with your audience and start a conversation in the comments.
Tip 8- Run a contest and host a giveaway
People love free stuff! So giveaways and competitions are an effective way to get people excited and engaged.
This can indeed raise your following and popularity, but there are some things to keep in mind while hosting such giveaways-
· Do them only once in a while to avoid annoying your followers.
· Make sure to familiarize yourself with the rules in your state or country before you start handing out the grand prizes!
· Start advertising about such events in advance to ensure high participation, more engagement and more followers.
Tip 9- Respond to your fans
If someone takes the time and effort to comment on your posts, you must make sure to reply. After all, no one likes being ignored! And fans who engage with your posts would naturally want you to engage with them in return.
So you must have a team in place to monitor and respond to all such comments, either with a simple reply or with further action where needed.
Tip 10- Use the latest software tools
Do you feel a little overwhelmed with all these tips? You’re not alone! Carrying out Facebook marketing effectively is indeed a challenge, but the right tools can simplify it manifold!
Advanced Facebook tools will automatically provide you with accurate and actionable insights for growing your page at every step. Such tools will save you a great deal of time, effort, and money…
Not sure which software to go for?
Here are some highly-effective yet affordable tools to help you create and maintain a successful Facebook page-
- Add response – An advanced comment management and engagement boosting SaaS for both Facebook and Instagram.
- Viral reach – An innovative tool that automatically finds and posts suitable content for your fan pages.
- Site contact – A Facebook messenger-based autoresponder that grabs leads without opt in forms and has a 100% inbox rate!
- Live caster – A breakthrough application that casts any pre-recorded video as live on Facebook!
- SellitPics – A cutting-edge tool that creates attention-grabbing promotional messages for Facebook by including hyper-customized text and images.
- Mighty memes – An user-friendly software that helps you create entertaining memes that will go viral on Facebook.
Increasing your Facebook following and interactions organically is indeed a challenge. But with the right strategy and tools, there is no challenge that you can’t overcome!
So, go ahead and apply these tricks with the right supporting tools and watch your Facebook grow exponentially!
Do you have any suggestions that we missed? Go ahead and comment your views below.