How To Choose The Best YouTube SEO Tool To Improve Ranking

Posted April 6, 2022
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By Cyril Maithily Gupta

Looking for a cost effective yet feature-rich YouTube SEO tool?

Boosting the SEO of your YouTube videos is a great way to make your videos rank on YouTube.

But doing it manually is a hectic job!

You need to do more than just uploading videos after videos to boost your YouTube reach and video rankings. So, buying an effective tool is a great option.

Now, the question is how will you choose the best tool?

Choosing the best tool is a challenging task as there are so many tools available in the marketplace. But if you learn about the features to look for in a YouTube SEO tool, choosing the best one will become easier for you.

In this blog, you’ll learn about some important features to look for in a YouTube SEO tool. But that’s not the end, we’ll also provide you with some incredible tips to rank your videos on YouTube easily.

So, let’s get started!

What Is YouTube SEO? - Importance Of YouTube SEO

Before learning about what YouTube SEO is, let’s take a few steps backwards and learn what SEO is.

Search Engine Optimization is a set of strategies designed to improve the position & appearance of your website in search engines.

Just like Google, YouTube also has its own search system so that users can easily find the channels & videos they are looking for.

Unable to make your videos reach your target audience?

That’s where YouTube SEO can help!

You need to optimize your video content to rank in search so your audience can locate you on YouTube. 

YouTube follows many of the traditional SEO rules like- Optimize your content to communicate your message, design a good user experience to drive engagement, and use analytics to determine what's not working.

By optimizing these attributes, YouTube SEO ensures that relevant keywords will be found for the video. The higher the organic ranking of a video, the greater will be its engagement metrics.

YouTube SEO Tips To Rank Your Videos Quickly

Combining an SEO strategy and video strategy is a pretty straightforward and simple way to boost your marketing. 

As an added bonus, you can get your customers' attention by doing this, and this will help you with things like YouTube remarketing down the road.

Following are some tips for YouTube SEO to help you rank your videos:

Choose the right keywords

In order to grow and prosper, you must diversify your offering. Rather than selecting highly competitive keywords, pick ones that will get you traffic but less competition. 

Ensure that your video title contains keywords

Knowing your audience's search intent is the first step. Using words like “Why� “How� in the title of your videos will make your audience click on your video thinking that they might get a solution to their problem.

Your video title should include relevant keywords that are more searchable.

The keyword should be included in your video file

Most people think this to be a non-important step and ignore it. But if you want your videos to rank on YouTube, it’s important to edit the file name of your video and add the keyword in the video file name too.

The chances of your video being ranked higher and gaining more search volume will increase if the file name for the file upload includes the target keyword.

Optimize the description of your YouTube video

Wondering if you can skip the description area of your YouTube videos?

No! Never!!

Most people on YouTube go through the description of the video before starting to watch the whole video. So, make sure your video description is well optimized and solid for YouTube SEO. 

YouTube will reevaluate your video whenever you modify any of the video elements, including video descriptions, subtitles, closed captions, and thumbnails. 

Add relevant hashtags

Users can search for content across a range of platforms by using hashtags (#) on social media. 

When viewers search for a specific hashtag, you can help them locate your video by using related hashtags (#).

Choose a category for your video

Adding your videos under a particular category makes it easier for your target audience to find your videos.

YouTube has a variety of category options to choose from. Select the category that suits the niche of your videos. You can even choose the category while uploading your videos on YouTube.

Create a unique thumbnail image

You must have heard this phrase- “A picture is worth a thousand words�. So, create your thumbnails in such a way that it will describe your video in short.

Thumbnails are the first thing people see in search results when they search for a video on YouTube. 

Strong thumbnails contribute to higher watch times and so YouTube ranking can be heavily affected by it.

 The video should be subtitled and captioned

 The last tip for success on YouTube is to use subtitles and closed captions. Closed captions are designed for viewers who are unable to hear the audio in the video whereas subtitles are designed to illustrate video dialogue. 
 By using subtitles and closed captions, you aim to make people's lives easier and improve the process of viewing videos online.

 Features to look for in the best YouTube SEO tool?

When searching for a good and reliable YouTube SEO tool, we often get confused in terms of the features it offers.
Following are some features, that I believe one should look for before buying a YouTube SEO tool:

1. Keyword research

Keywords are the most important thing that can make your YouTube videos rank. It is important to know what keyword you should use in your video titles & descriptions to rank them on top of YouTube search results. 

Make sure that the tool that you are looking for should help you with keyword research.

2. Rank tracking

Keyword rank tracking is the first sign of changes impacting your videos & traffic. While choosing the best YouTube SEO tool, make sure that the tool must track your video rank quite often and also must keep a track of your competitors’ video ranking.

3. Competitor analysis

Analyzing competitors’ videos gives you the opportunity to make your video more unique and allows you to stand out from the competition. 

Thus, the YouTube SEO tool that you are looking for must provide you with a competitive analysis and find the best solution to work on.

4. Detailed reporting

Getting to know what’s working and what’s not, gives you a clear idea of planning your strategies and videos accordingly. 

Thus, it’s important that your YouTube SEO tool should include a detailed reporting system that makes sure to provide you the details of views, reach, subscribers, etc. for your channel and video.

The Best YouTube SEO Tools

There are many tools out there that provide amazing features to rank your videos on YouTube.

But the best that I can recommend you to try is TubeRank Jeet.

TubeRank Jeet is a powerful and the best YouTube SEO tool that can help you rank high in YouTube search results quickly.  Utilizing time-tested strategies, this desktop application will help you grow your YouTube views and subscribers.

Some features of TubeRank Jeet which makes it the best YouTube SEO tool:

  • Gets the best title, description, hashtags, & keywords for your videos.
  • Optimizes YouTube videos in minutes.
  • Identifies the precise optimization strategy that will make you rank #1.
  • Easily uploads videos directly to YouTube, Vimeo, Dailymotion, etc.
  • Analyzes consumer sentiment within your niche and predict where the market is heading.
  • Captures the stats and tags from any popular video that you want to help your video appear on its related video bar.
  • Finds out how to beat existing videos in your niche or keyword by analyzing existing videos.

It provides two very affordable plans:

Elite monthly plan: $17
Elite yearly plan: $67

With such great features and affordable prices, TubeRank Jeet is the best YouTube SEO tool. It’s an easy-to-use tool. Find out the demo video of this tool here.

Conclusion

YouTube SEO enables you to reach the top rank by using the best practices and a YouTube SEO tool makes the process more efficient and convenient for you.

You don’t have to spend hours working on YouTube SEO anymore. Just make sure the algorithm recognizes your optimization efforts when you strive for user experience.

In order to fully utilize these tips offered in this blog, you should know how to use SEO in all search engines available.

In addition, if you have any other points in mind do share with us in the comments below.

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