Top 7 Cold Email Software to Generate More Leads in 2022 (Features+Pros+Cons)

Generating leads is the first stage of making sales and nothing can defeat cold email marketing when it comes to lead generation.

No matter what space you work in or what kind of business you run, if you want to establish a relationship and turn a non-customer into a loyal customer, cold emailing campaigns are a must.

To conduct an effective cold email campaign, you would require professional tools.

But with so many promising cold emailing tools in the market, it becomes challenging for you to figure out which ones are worth your time and effort.

We have made it easy for you! Here are the top 7 cold email software that can help you generate more leads in 2021.

1. PursueApp

PursueApp is a powerful cloud-based software which helps marketers to get more sales through effective cold emailing.

With this tool, you can create highly personalized marketing campaigns without spending much time.

PursueApp is a great tool to get your cold email marketing done in the right way and not end up in the spam folder.

This software will conduct well-executed cold email campaigns which will turn your ice-cold leads who know nothing about your business into your loyal customers.

The best thing about PursueApp is that it is low-cost and targeted towards achieving your goal.

Key features

• Powerful campaign designer
• Lead verification
• Custom Lead Marketing
• Email verification
• Powerful integration
• Built-in conversion tracking
• Quality dashboard
• Readymade templates
• Supports multiple senders
• Powerful email-flow paths
• Strong analytics
• Full automation

Pros

• Newbie-friendly app
• Includes training guide.
• 24 hours live support
• 100% Moneyback guarantee
• No need to install or download. Can be accessed from any device.
• Very low cost.

Cons

• Haven't found any so far.

Pricing

The pricing plan for PursueApp is:

• Elite Monthly Payment- $9.95
• Elite Yearly Payment- $39

2. GMass

GMass is a cold email software that lets you run sales & marketing campaigns right from your Gmail account. It has mail merge capabilities which makes it a great tool for email marketers.

Key features

• Powerful email personalization
• Builds email list automatically
• Generates automated mail merge campaign reports
• Advanced email analytics feature
• Scheduling bulk emails
• Automatic follow-ups

Pros

• Easy-to-use interface
• Offers a free email verification service
• Provides a Gmail add-on for Android devices
• 24 hrs customer support
• Ability to test email deliverability
• Very simple setup

Cons

• Works only on Chrome browser.
• Works only with Google Workspace and Gmail accounts.

Pricing

GMass offers 3 comprehensive pricing plans to suit the needs of its users:

• Free
• Individual: Standard plan is $12.95/month and the Premium plan is $19.95/month.
• Team: Premium plan starts from $89/month (for a team of 5)

3. Snov

Snov is another great cold email marketing tool that comes with powerful features and an easy-to-use interface. You can easily automate your email campaigns on Snov to save time.

If a user opens your mail and does not reply, you can set up a follow-up email for that person and automate that action.

Key features

• Creating personalized drip email sequences
• Can be integrated with any app
• Track email opens and link clicks in Gmail
• Has Email finder extension for finding emails
• Email verifier to clean your email list

Pros

• User-friendly interface
• Consists of an email finder
• Validates all email addresses with an email verifier
• Drip campaigns
• Live support

Cons

• No Unsubscribe link is present
• No free version is available

Pricing

Snov offers 4 comprehensive pricing plans to suit the needs of its users:

Monthly package

• Small plan: $39/month
• Medium plan: $79/month
• Large plan: $169/month
• Extra-large plan: $289/month

Yearly package

• Small plan: $33/month (billed annually)
• Medium plan: $66/month (billed annually)
• Large plan: $141/month (billed annually)
• Extra-large plan: $241/month (billed annually)

4. Woodpecker

Woodpecker is a cold email marketing tool that can be integrated with Gmail and Outlook to continue successful cold email marketing. It lets users track emails and send personalized emails and follow-ups.

Key features

• Detects replies automatically
• Powerful dashboard which showcases team activities
• Automated email sequences
• Scheduling cold email campaigns on a prior note
• Tracking emails
• Creating personalized emails & follow-ups

Pros

• Offers dedicated features for B2B lead generation agencies
• Ability to detect duplicate contacts
• Having a Google Chrome extension
• Active support service

Cons

• Unable to send email attachments

Pricing

Woodpecker offers 2 comprehensive pricing plans to suit the needs of its users:

• Monthly plan: $39 monthly per slot
• Annual plan: $384/year ($32 monthly per slot)

5. Streak

Streak is a simple CRM software that can be integrated with Gmail to conduct successful cold email marketing campaigns. It helps busy sales marketers to manage their sales funnel, track cold calling, engagements, and send mail merges.

Key features

• Scheduling emails and follow-ups automatically
• Offers custom email templates
• Sending personalized emails
• Email tracking reports
• Email sidebar which gives contexts about each email

Pros

• Allows collaboration with your sales department
• Consists of email filters to sort prospect responses
• The iOS and Android mobile apps can log cold calls
• Offers a free plan

Cons

• No proper dashboard
• No data validation features are offered in the base plan

Pricing

Streak offers 4 comprehensive pricing plans to suit the needs of its users:

• Free plan
• Solo plan: $15 per user/ month
• Pro plan: $49 per user/ month
• Enterprise plan: $129 per user/ month

6. Lemlist

Lemlist is an all-in-one cold email and sales automation software that allows you to automate follow-ups, personalize your cold emails, and engage with leads across all the channels.

It is a popular email marketing tool that lets you personalize texts, videos, and images easily to conduct successful cold email campaigns.

Key features

• Creates personalized videos, texts, and images.
• Automatically warms up your domain to reach the inbox of users instead of the spam folder
• Automates emails and follow-ups
• Engages with leads
• Enables integration

Pros

• Consists of many customizable cold email templates
• Enables Zapier and CRM integration
• Can use the A/B test feature to determine your most effective emails
• 24/7 live support
• Free trial available for 14 days

Cons

• Challenging to set up a drip campaign
• Managing each cold email outreach campaign is difficult as you need to switch through multiple tabs

Pricing

Lemlist offers 3 comprehensive pricing plans to suit the needs of its users:

Monthly package

• Email warm-up: $29/month
• Email Outreach: $59/month per user
• Sales Engagement: $99/month per user

Yearly package

• Email warm-up: $25/month (billed annually)
• Email Outreach: $50/month per user (billed annually)
• Sales Engagement: $83/month per user (billed annually)

7. UpLead

UpLead is a powerful and reliable B2B sales intelligence platform that allows you to connect with highly qualified leads quickly and easily. Its exciting features enable you to spend more time selling to prospects and less time looking for them.

Key features

• Grabs lead straight from your browser
• Offers 95% data accuracy
• Turns disjointed lists into sales opportunities
• Built-in data enrichment for your products
• Real-time email verification feature
• Finds and unlocks your top prospect's emails

Pros

• Offers 95% data accuracy guarantee
• Capable of bulk searching
• Easy to use interface
• Offers email verification feature
• Offers free trial

Cons

• Only the desktop version is available. No mobile apps
• Quite expensive for small businesses

Pricing

UpLead offers 4 comprehensive pricing plans to suit the needs of its users:

• Free trial
• Essentials: $99/month & $890/year
• Plus: $199/month & $1,790/year
• Professional: $399/month & $3,590/year

Conclusion

Cold emailing is a great way to connect with new customers and with the help of the above tools, the lead generation process becomes easier.

So, don't waste any more time and choose one of these 7 best tools to start your cold email journey today and become a successful marketer.