8 Amazing Ways To ImproveYour Video Visibility

Video SEO is also called VSEO. It is the process of improving the ranking of your video on search engines like Google. When a video ranks on the search engines, it shows up on the first few pages of results.

The process of video SEO involves creating video metadata that is relevant to what internet users are searching on search engines. It also involves creating video content that generates traffic for a specific website.

Optimizing your video content for SEO can bring you a huge number of views.

Wondering what type of video you should create?

There are many types of video content that marketers use. Below are some of the most common types of video content that people like to watch on the internet.

Vlogs
How-to-videos
Presentation videos
Tips & tricks videos
Animations
Tutorials
Behind the scene videos
Interviews
Interactions
Gaming videos
Funny prank videos
Live videos

Here are some video SEO tactics that can help internet marketers improve their video visibility.

Would you like to see a video with blurry image? No, right? Quality matters!

You must remember that people all over the internet are interested in high-quality and engaging videos that give them a great experience. When you post great quality videos, there are chances that the viewers will spend more time watching them.

This can lead to a comparatively longer watch time and an increase in the number of returning visitors. Some studies show that high-quality videos get more likes, and shares and also get positive comments from viewers.

Make sure your videos have 1080p clarity with clear audio.

This is probably the most important way to boost your video visibility.

Let us assume that you have posted a video on a platform where hardly people stays active. Do you think your videos will get the visibility it deserves? Of course no!

Do a thorough research on the best video hosting platforms.

Let’s take the example of YouTube. The video hosting app has billions of viewers who watch different kinds of videos. There are many more free video hosting platforms like Instagram, Vimeo, Twitter, and many more.

If getting more views is your priority, then you should upload videos on YouTube or other such platforms which has more active users. You don’t have to be an SEO professional to rank on YouTube.

What is the first thing you notice before watching a video? Thumbnail right?

The first thing a person notices in any video is the thumbnail. A thumbnail can encourage the viewer to click on your video and not on the others that appear on the search results.

People will not open your videos if they don’t find the thumbnail attractive. Some studies prove that an appealing thumbnail increases the click-through rate of a video, which is a ranking factor on YouTube.

Instead of designing a thumbnail from scratch, you can edit templates or customize the templates available on several visual design tools to suit your needs. Your thumbnail should contain the keyword you want to rank for, a blend of colors, and a high-resolution attractive image.

Just like for blogs, titles and descriptions play a very big role in ranking improvement of the content, same for video content. You must know that people search online by using target keywords.

If you add high-ranking keywords in your video titles and descriptions, there are chances that it can improve your video’s searchability.

You must not include some random terms for the sake of SEO. Your video titles and descriptions should be creative, informative, and clear and should encourage the audience to click on your videos.

To maximize the number of views you get from your video landing page, you need to work on providing a great user experience. You should design the landing page around your video only.

All the content you will add to the page images, text, etc. needs to be in sync with the video’s core message, tone, and overall interface. You can also write convincing copy, and use eye-catching images to attract the audience.

You must know that search engine bots and crawlers cannot identify the keywords from audiovisual content. As a result, the keywords you add to your video won’t be counted in your SEO marketing unless you mention them in your transcripts.

A transcript is a text file that contains all the subtitles of the dialogues in the video. The process of transcription can be done manually. You can also use an automated software for video transcription that will transcribe your videos automatically into any language of your choice. Keep in mind that it’s always useful to proofread and edit the transcript.

Have you heard about video syndication?

Video syndication is the process of publishing your content to third-party sites that can get your more views. Doing this manually is a difficult task. Hence, the best way to syndicate your videos on different platforms is to use an automated tool.

Try Videoseeder! This tool allows you to promote your videos on different platforms and brings a huge pool of views on 100% autopilot. This platform also allows you to turn your videos into blogs easily and posts on different blogging platforms as well.

A call-to-action is something that can redirect your viewers to the place you want them to be. It is always better to simply ask for engagement to get your videos noticed, especially when you consider the connection that video content can create.

Your viewers may not remember to like your videos after watching them, so why don’t you request them politely to like & subscribe to your channel?

Remember, your viewers will not take an initiative unless you tell them. So, if you want to grow your audience, adding a CTA is a must.

I don’t think I have to emphasize how popular videos have become as a preferred type of content. As the attention span of people are reducing, short videos are becoming the trend. Almost all marketers and business owners find videos effective and engaging.

Videos can help your audience learn many things about a particular brand and its products. When it comes to improving your video’s visibility organically, there’s more required than just traditional SEO practices.

You need to work on the aesthetic trends and more technical details of the videos. You can follow the above-mentioned ways to help you improve your video’s performance and put it in front of your target audience effortlessly.

Let us know in the comments box below if you have any other tips for improving a video’s content and visibility to grow your business.