If you want to have paying customers, you need to gather a good amount of leads and connect with them to turn them into customers. But generating leads is not as easy as it sounds. It requires a lot of hard work and effort.
As a marketer, you must be aware of all the social media sites you can use for lead generation. But have you thought about LinkedIn as a lead generation platform?
LinkedIn is a widely used platform with more than 822 million users worldwide.
Some surveys prove that 59% of total marketers are generating leads from LinkedIn, compared to just 26% for other social media platforms. If you havenâ€™t been using LinkedIn to generate leads, well, you are missing out on a huge opportunity.
In this blog, we will be discussing some of the best LinkedIn lead gen strategies that you can use to grow your business and improve your sales. Before moving ahead, letâ€™s know more about lead generation.
Letâ€™s get started!
What Is Lead Generation?
Lead generation is the process of getting qualified leads by developing the interest of an individual in a product. The business owners create campaigns that allow customers to fill out forms using their lead generation objective.
Getting qualified leads that eventually turn into active customers is something all businesses crave for. All you have to do is apply smart strategies to get more leads for your business through social media platforms.
LinkedIn is recognized as the most efficient platform for lead generation as it allows business owners to connect with more customers than any other social media platform. Studies have also shown that it is a better platform to generate more leads and increase your sales.
10 Ways To Generate Leads On LinkedIn
LinkedIn is one of the best social media platforms where you can easily generate and nurture with leads. Here are some of the best ways that you can use to generate more business leads from LinkedIn:
1. Locate potential prospects
LinkedIn is a great platform with hundreds of millions of profiles but the question is how do you find the people that are relevant to your business? So, to get in touch with people that are relevant to you, you have to locate your potential prospects only.
You must look out for people who comment on the posts of your existing customers as they can become your customers too. You can also browse users who have interacted with your posts by clicking on the â€œPosts & Activityâ€� menu.
2. Join groups on LinkedIn
One way to get eyes on your LinkedIn posts organically is to post in LinkedIn Groups. LinkedIn groups are themed groups that users can opt into based on their interests.
When you share relevant and valuable content on LinkedIn groups, you will surely attract a captive group of people who are interested in what you have to say.
3. Advertise to generate leads
If you need LinkedIn leads immediately, you have to start advertising. LinkedInâ€™s lead conversion rates are three times higher than any other ad platform. You can get more leads by advertising your business on LinkedIn.
You can build an existing audience using your list of names and email addresses or build a new one using LinkedInâ€™s comprehensive filters. All you have to do is create ads that can direct users to a lead-capture landing page on your website.
4. Have a strong LinkedIn presence
To get more leads on LinkedIn, you must have a strong online presence. If you are a beginner on LinkedIn, it can be a little tricky. The experts suggest if you want to fuel the growth of your small business, you must be active online.
5. Donâ€™t forget to leverage your connections
LinkedInâ€™s main feature is networking and you should use this feature for lead generation. You can easily connect with your current customers and prospects on LinkedIn and also learn more about who their industry connections are.
Once you have developed relationships with existing clients, you can ask for referrals and get in touch with connections they have that match your buyer persona.
6. Target the decision makers
You must target the decision-makers to generate more leads from LinkedIn. Most businesses on LinkedIn select people who ultimately make the purchasing decisions.
The best group of people to target while generating leads from LinkedIn would be marketing managers or others in that genre. The decision-makers are usually the HR, the Marketing Director, and the Sales Director of a company.
7. Content marketing is the key
LinkedIn is a content publishing platform. You can publish content locally on LinkedIn or you can also republish the best posts from your business blog on LinkedIn.
You cannot deny the fact that content marketing is one of the smartest strategies for generating leads.
There could be no better method to convert a prospect into a customer than to show them how knowledgeable and useful you are in the field. All you have to do is leave a call to action and a link at the end of each article and publish actionable content that the readers can implement to experience.
8. Build out your lead list
You must invest your time in finding the connections of your contacts to see whom you would like to connect with. You can start first with the “Recommendations” bar as it suggests the strongest relationships of the LinkedIn user you are viewing.
9. Practice warm lead outreach on LinkedIn
When you come across a post that offers good news about your client or prospect, you can share the news as a status update on LinkedIn.
You can recognize and tag the person with an “@” reply. Tagging people will ensure they receive notification of the mention. In this way, they will visit your LinkedIn account and might connect with you.
10. Write recommendations
It is often difficult to secure LinkedIn recommendations, only because it takes time to log in, write and post the recommendations.
Instead of waiting for someone to recommend you, you can invest your time in writing and adding real-time recommendations for your customers, prospects, or contacts. Once your contact approves the text, your recommendation will show up on their LinkedIn account.
LinkedIn is a great social media platform with useful lead generation tools and potential prospects who are just willing to learn about the benefits of your product. But success wonâ€™t come overnight and you have to be patient.
These are some of the best-proven strategies that can help you get more leads from LinkedIn. While promoting your business on the platform, your chances of getting more customers will increase rapidly.
Using LinkedIn for lead generation can increase your pageâ€™s chance to grow and your website to start receiving more web traffic from it. You must learn to use LinkedIn smartly as a medium of getting more and more convertible leads.
Let us know in the comments below if you have any other way of generating leads from LinkedIn.
Thanks for reading!