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Social media marketing is the blanket term that involves the marketing of a product or service on the various social media platforms by creating content specific to the structure of those platforms and thus driving traffic and sales. Some of the important social media platforms are: Facebook Twitter, Instagram, LinkedIn, Pinterest YouTube Social Media Marketing…

The vision Even though there is much furore about the GDPR and its impact on businesses, there is another set of directives that also deal with the issue of data privacy and has been in force for a long time now. It is the Privacy and Electronic Communications Regulations (PECR). The PECR deals specifically within…

The GDPR affects all bloggers that collect data. That is the short answer. In principle, that is quite a straightforward statement. But when it comes to the application of the principle to blogs, there are quite a few pressing concerns and persistent gaps in understanding of the GDPR. There are diverse interpretations that exist also…

Given the recent developments over the massive misuse of online data, it was only natural for citizens to feel concerned and be even anxious over the control of their data by businesses. The opt- out system for example – part of the mechanisms that were employed for data collection – was an automatically driven process…

The GDPR (General Data Protection Regulation) is round the corner and it is one strict piece of legislation. Non-compliance will invite a fine of up to £20 million or 4 percent of the turnover (whichever is greater), and for any small to medium enterprise that is a lot of money to lose. In such a…