Top 7 Cold Email Software to Generate More Leads in 2022 (Features+Pros+Cons)

Posted October 5, 2021

By Cyril Maithily Gupta

Generating leads is the first stage of making sales and nothing can defeat cold email marketing when it comes to lead generation.

No matter what space you work in or what kind of business you run, if you want to establish a relationship and turn a non-customer into a loyal customer, cold emailing campaigns are a must.

To conduct an effective cold email campaign, you would require professional tools.

But with so many promising cold emailing tools in the market, it becomes challenging for you to figure out which ones are worth your time and effort.

We have made it easy for you! Here are the top 7 cold email software that can help you generate more leads in 2021.

1. PursueApp

PursueApp is a powerful cloud-based software which helps marketers to get more sales through effective cold emailing.

With this tool, you can create highly personalized marketing campaigns without spending much time.

PursueApp is a great tool to get your cold email marketing done in the right way and not end up in the spam folder.

This software will conduct well-executed cold email campaigns which will turn your ice-cold leads who know nothing about your business into your loyal customers.

The best thing about PursueApp is that it is low-cost and targeted towards achieving your goal.

Key features

Powerful campaign designer
Lead verification
Custom Lead Marketing
Email verification
Powerful integration
Built-in conversion tracking
Quality dashboard
Readymade templates
Supports multiple senders
Powerful email-flow paths
Strong analytics
Full automation

Pros

Newbie-friendly app
Includes training guide.
24 hours live support
100% Moneyback guarantee
No need to install or download. Can be accessed from any device.
Very low cost.

Cons

Haven't found any so far.

Pricing

The pricing plan for PursueApp is:

Elite Monthly Payment- $9.95
Elite Yearly Payment- $39

2. GMass

GMass is a cold email software that lets you run sales & marketing campaigns right from your Gmail account. It has mail merge capabilities which makes it a great tool for email marketers.

Key features

Powerful email personalization
Builds email list automatically
Generates automated mail merge campaign reports
Advanced email analytics feature
Scheduling bulk emails
Automatic follow-ups

Pros

Easy-to-use interface
Offers a free email verification service
Provides a Gmail add-on for Android devices
24 hrs customer support
Ability to test email deliverability
Very simple setup

Cons

Works only on Chrome browser.
Works only with Google Workspace and Gmail accounts.

Pricing

GMass offers 3 comprehensive pricing plans to suit the needs of its users:

Free
Individual: Standard plan is $12.95/month and the Premium plan is $19.95/month.
Team: Premium plan starts from $89/month (for a team of 5)

3. Snov

Snov is another great cold email marketing tool that comes with powerful features and an easy-to-use interface. You can easily automate your email campaigns on Snov to save time.

If a user opens your mail and does not reply, you can set up a follow-up email for that person and automate that action.

Key features

Creating personalized drip email sequences
Can be integrated with any app
Track email opens and link clicks in Gmail
Has Email finder extension for finding emails
Email verifier to clean your email list

Pros

User-friendly interface
Consists of an email finder
Validates all email addresses with an email verifier
Drip campaigns
Live support

Cons

No Unsubscribe link is present
No free version is available

Pricing

Snov offers 4 comprehensive pricing plans to suit the needs of its users:

Monthly package

Small plan: $39/month
Medium plan: $79/month
Large plan: $169/month
Extra-large plan: $289/month

Yearly package

Small plan: $33/month (billed annually)
Medium plan: $66/month (billed annually)
Large plan: $141/month (billed annually)
Extra-large plan: $241/month (billed annually)

4. Woodpecker

Woodpecker is a cold email marketing tool that can be integrated with Gmail and Outlook to continue successful cold email marketing. It lets users track emails and send personalized emails and follow-ups.

Key features

Detects replies automatically
Powerful dashboard which showcases team activities
Automated email sequences
Scheduling cold email campaigns on a prior note
Tracking emails
Creating personalized emails & follow-ups

Pros

Offers dedicated features for B2B lead generation agencies
Ability to detect duplicate contacts
Having a Google Chrome extension
Active support service

Cons

Unable to send email attachments

Pricing

Woodpecker offers 2 comprehensive pricing plans to suit the needs of its users:

Monthly plan: $39 monthly per slot
Annual plan: $384/year ($32 monthly per slot)

5. Streak

Streak is a simple CRM software that can be integrated with Gmail to conduct successful cold email marketing campaigns. It helps busy sales marketers to manage their sales funnel, track cold calling, engagements, and send mail merges.

Key features

Scheduling emails and follow-ups automatically
Offers custom email templates
Sending personalized emails
Email tracking reports
Email sidebar which gives contexts about each email

Pros

Allows collaboration with your sales department
Consists of email filters to sort prospect responses
The iOS and Android mobile apps can log cold calls
Offers a free plan

Cons

No proper dashboard
No data validation features are offered in the base plan

Pricing

Streak offers 4 comprehensive pricing plans to suit the needs of its users:

Free plan
Solo plan: $15 per user/ month
Pro plan: $49 per user/ month
Enterprise plan: $129 per user/ month

6. Lemlist

Lemlist is an all-in-one cold email and sales automation software that allows you to automate follow-ups, personalize your cold emails, and engage with leads across all the channels.

It is a popular email marketing tool that lets you personalize texts, videos, and images easily to conduct successful cold email campaigns.

Key features

Creates personalized videos, texts, and images.
Automatically warms up your domain to reach the inbox of users instead of the spam folder
Automates emails and follow-ups
Engages with leads
Enables integration

Pros

Consists of many customizable cold email templates
Enables Zapier and CRM integration
Can use the A/B test feature to determine your most effective emails
24/7 live support
Free trial available for 14 days

Cons

Challenging to set up a drip campaign
Managing each cold email outreach campaign is difficult as you need to switch through multiple tabs

Pricing

Lemlist offers 3 comprehensive pricing plans to suit the needs of its users:

Monthly package

Email warm-up: $29/month
Email Outreach: $59/month per user
Sales Engagement: $99/month per user

Yearly package

Email warm-up: $25/month (billed annually)
Email Outreach: $50/month per user (billed annually)
Sales Engagement: $83/month per user (billed annually)

7. UpLead

UpLead is a powerful and reliable B2B sales intelligence platform that allows you to connect with highly qualified leads quickly and easily. Its exciting features enable you to spend more time selling to prospects and less time looking for them.