How To Make Your Webinar Stand Out From The Rest
Is your webinar not able to bring in enough sales?
Wondering how to improve your webinars to make them stand out from the rest?
Probably thatâ€™s the reason why you stumbled upon this blog.
The right webinar can be a powerful asset in any marketerâ€™s toolkit. However, creating the best webinar is not easy! It requires a lot of hard work.
Good webinars are more like motivational movies which make you feel wonderful & inspired. Understanding your audiences and creating an engaging webinar for them to watch is actually a challenging task.
But donâ€™t worry!
In this blog, youâ€™ll get some amazing tips & tricks to make your webinar stand out from the crowd.
So, letâ€™s get started!
What Are Webinars?
The purpose of a webinar is to allow presenters to share multimedia content with their online audience. Webinars are a means of sharing thoughts, ideas, and news with the world through the internet.
There are various webinar platforms available that help marketers make their webinars more interesting & engaging to their audiences.
Webinar marketing is considered to be one of the most affordable and effective marketing strategies that help in lead generation. They have excellent value for money since they can be repurposed into blogs, articles, and even e-books.
Should You Even Create A Webinar?
â€œShould I even create a webinar?â€�- This is the question most marketers fail to ask when they hear about webinar marketing.
But if this question comes to your mind, you must take a look at the benefits that automated webinar platforms can provide.
Reaches a wider audience
Whenever you set up a business, the goal of every business is to reach as many people as possible. With webinars, you can reach a large group of audiences. People from other cities or even other countries can attend your webinar and this way youâ€™ll be able to get customers worldwide.
Allows seamless interaction between the host & the audience
The benefit of hosting a webinar is that your target group can continue to interact with you even after the webinar is over because the recordings are available for viewing on-demand. Your message will have a greater reach as well as a greater impact.
Helps to learn about your target audience in a better way
You can use webinars to ask questions, conduct chats, assign calls to action, or present PowerPoint slides or videos. Your message will be more effective if your webinar is interactive.
Webinars are convenient and cost-effective
When compared to long-distance travel for meetings, webinars eliminate travel time and expenses. Attendees can log in to a webinar from any location that is convenient for them. The total cost of running a webinar is much lower than hosting a traditional conference.
How To Create A Successful Webinar?
Creating a successful webinar is a challenging task!
However, there are various courses on webinar marketing that will teach you how to run a successful webinar.
To ease down your work and extra efforts, Iâ€™m sharing 12 ways to create a successful webinar:
1. Know your attendees
Planning a webinar with an eye towards improving the lives of the attendees will help you identify who your attendees are, the challenges/problems they face, or their goals.
2. Decide on your webinar format
You have countless options when it comes to choosing a webinar format. Single-speaker presentations, Q&A sessions, interviews, & panel discussions are some of the most common webinar formats. Decide what the goal of your webinar is and choose the format of your webinar based on that.
3. Assign roles to your team members
Typically you should assign 4 people to handle different tasks in this webinar- An organizer who will handle all the facets of planning, a moderator who will stimulate conversation for panel participants, a presenter who will present the topic to the attendees, and an assistant who will handle any type of tech problems or other emergencies during the webinar.
4. Consider a paid webinar series
Paid webinar series may be worth considering here if you donâ€™t want to give away free ideas & lectures. When you charge money for a webinar, you are raising the expectation that the webinar will be top-notch. Be sure your webinar is worth the money.
5. Pick an engaging topic for your webinar
Prioritize content always. Ensure high standards of editorial integrity. Webinars are attended by people who want to learn. As a result, you need to select topics they are interested in.
6. Write an Attention-Grabbing Title
First impressions are made by the title of your webinar. It determines whether a person attends your session. To craft a title that will resonate with your audience, you must first understand their pain points.
7. Pick A Proper Date / Time
Make sure to focus on the time zone as well, whenever you are conducting a webinar. Know your audienceâ€™s availability, and analyze which day or date is the best for Webinar.
8. Make Your Visuals Attractive
To iterate statistics, visualize data rather than create lists. Your analysis will become more interactive this way.
9. Pick the best webinar tool
There are many webinar hosting platforms that you can use to create your webinar. However, choosing the best one is not that easy and so we have also provided the best software that you can use to create an engaging webinar at the bottom of the blog.
10. Dedicate a hashtag to your webinar
Hashtags are a great way to increase visibility of your webinar. While using a hashtag during your webinar, you can also encourage interaction. A hashtag dedicated to your webinar gives it a distinctive appearance and will increase attendance as well.
11. Add polls & interactive features to make your webinar engaging
Try to be conversational as you distribute the information in your webinar by asking poll questions and creating challenges.
12. Promote your webinar on different social media platforms
Using social media to promote your webinar is one of the most effective ways to boost attendance to your webinar. People on your social media must also know when and why youâ€™re scheduling a webinar and how that can be beneficial for them.
5 Tips To Become A Successful Webinar Host
Hosting your own webinar means taking full control over how it flows and what happens. Here are some tips for becoming a successful webinar host:
1. Focus on sound quality.
You cannot ignore the importance of audio in your webinar. Thus, make sure the quality of your audio is perfect. Use the best microphone that can reduce background noise at some level to provide clear audio.
2. Practice before going live
Ensure that your voiceovers are effective. You might also record yourself and review the footage to see what works the best and what doesn't.
3. Begin with a story
You should start by telling a story to introduce yourself. It is important to share what brought you there in order to build trust and emotional connections with your audience.
4. Grab and hold your audienceâ€™s attention
It is important to grab your audienceâ€™s attention and retain them till the end. Make your slides as concise as possible and avoid overloading them with bullet points. Add interactive questions, mini-challenges, and engaging videos to your webinar to make your audience remain until the webinar gets over.
5. Keep the tone conversational
Do not forget that you are interacting with real people and not with a machine. Using Q&A and light humor, you can make your webinar more personalized.
Best Webinar Platform
There are various types of automated webinar platforms out there that can help you to run a successful webinar. But it is important to choose the right one that can help you to increase sales.
The right webinar platform is the one that provides you with the best features, works smoothly, fulfills your conditions, and comes under your budget.
You can easily create and market webinars with Webinarloop, a tool that allows you to conduct high-converting webinars. Incorporating many inbuilt templates, automated emailing, embedded forms, infographics, and more; Webinarloop certainly provides a good platform for creating, hosting, and marketing webinars.
Features of Webinarloop:
- Runs live webinars, on-demand webinars, Evergreen webinars, and pre-recorded webinars
- Webinar replays according to a schedule or on-demand
- Amazing lifelike, full-screen webinar experience on all devices.
- No-lag live webinars even with 1000s of attendees
- Dozens of customizable templates
- Automatic webinar email and SMS reminders with customizable messages.
- Call to action with live buttons.
- Simulated chat option to help build the narrative and create the impression of many attendees.
- Engagement sidebar that lets you show infoboxes, graphics, polls, and surveys.
- Integration with Facebook Pixel, Google Analytics, Google Pixel, or any other analytics system.
- Integration with all the top autoresponders.
- Detailed reporting and analytics that give you important metrics about retention.
With such cutting-edge features, Webinarloop offers two affordable plans:
Elite Monthly Plan: $9.95
Elite Yearly Plan: $67.00
Webinars are the need of an hour these days. Due to the Covid-19 pandemic, Webinars are the only solution to reach more people and connect with them while sitting at home.
An effective webinar requires careful planning, coordination, and follow-through - from coming up with the right topic to selecting an incredible speaker, and preparing for the live event. Thus, it is very important to keep the key points in mind before one creates a webinar and hosts them.
I hope the above-stated measures will help you create successful webinars and help in making you the best host.
If you would like to share your thoughts; you are most welcome to comment belowâ€¦
Thanks for reading!