10 Best Link Building Strategies Professionals Choose In 2022

Posted June 8, 2022
By Cyril Maithily Gupta

Do you want to increase the Domain Authority (DA) of your site?

We all are aware of the fact that more links is equal to higher rankings. But link building is not at all easy!

It’s very hard and this is why most marketers struggle to build links to their sites regardless of the strategy they use.

Sounds like your case?

You’re at the right place!

In this blog, you’ll learn what link-building is, its types, and strategies to build high-ranking organic links in a short span of time.

So, dig in and use the tactics to get your site on top of the SERPs.

What is Link-Building?

In competitive industries, link building is an important strategy for boosting organic traffic through search engines.

Link building may be extremely efficient at generating more organic traffic when combined with strong technical SEO foundations, outstanding on-page SEO, fantastic content, and a nice user experience.

The technique of creating one-way hyperlinks (sometimes known as "backlinks") to a website in order to boost search engine exposure is known as link building.

Content marketing, the creation of useful tools, email outreach, broken link building, and public relations are all common link-building tactics.

"Having a backlink not only helps improve SEO, it also fosters brand recognition."

- Anonymous

Types of Backlinks

The link value is influenced by three primary factors: the linking site's authority, the do-follow vs. no-follow status, and the website location.

When it comes to different sorts of link-building, the list is rather long. But, to make this post even more useful, you will get a list of six different sorts of backlinks that you may use to get long-term SEO success. 

Let's find out the types of backlinks in SEO:

Guest Blogging

Backlinks can easily be obtained through Guest Blogging, one of the most widespread and straightforward methods.

You will have the opportunity to add an editorial hyperlink to your material whenever you post a blog to another high-quality website.

You can simply develop authority and trust through other popular publications by putting good material on another high-quality website.

Guest blogging outreach to secure valuable sites for these chances should be an important part of any SEO plan.

Finding top-ranking guest posting sites manually is really a tedious work. Isn’t it?

In that case, you can opt for a tool that can make your work easier and faster. That’s Postifluence

Postifluence is a great tool to rank at the top of the SERPs and drive organic traffic to any business niche. In full auto-pilot mode, one can easily reach out to bloggers, influencers, and owners of websites to acquire them and get them to write guest posts.

Wondering how to use Postifluence to find the best guest posting sites and drive a huge organic traffic?

Here it is..

Postifluence Demo

Editorial Backlinks

Editorial backlinks are one of the most valuable types of backlinks that digital marketers should seek out as part of their link-building efforts. An editorial backlink occurs when someone publishes excellent, unique material and incorporates a link to your website inside that content.

@Example of editorial backlinks
Source: Diib

Editorial backlinks tell search engines that your website is an authoritative source in your field. The major goal of obtaining this connection is to show support for their efforts and to provide important information to the public.

Acknowledgments Backlinks

Acknowledgment backlinks are another SEO-boosting backlink that may assist you to improve your website's branding. 

When your company sponsors an industry event, has a representative speak, and so on, this form of backlink is most likely to be published.

SEO tools that determine where your rivals get their backlinks might assist you in identifying and strategizing around prospective prospects for gaining your own acknowledgment.

Comment Backlinks

You may publish a comment with a link whenever you leave a remark on a specific blog article. Although spammers frequently exploit link-building tools, this strategy might have a detrimental influence on them.

   @Example of comment backlinks

However, if you leave comments on high-quality material, you may simply boost the visibility of your website. 

If it adds value to the discussion, posting actual and relevant comments – with a backlink – that is typically permitted. This strategy, however, might have a detrimental impact on your search engine reputation if used in a spamming manner.

Make sure you don't overdo it.

Press Release Backlinks

Press releases are another method for obtaining high-quality backlinks. Backlinks obtained from news releases will serve as a baseline for marketing and press release strategies. 

@example of Press Release
Source: Wpromote Press release template

You may use press release backlinks to get backlinks from media sources and draw attention to your site on its own.

You may obtain these types of backlinks by contacting local publications and asking if they can link to your site.

Badge Backlinks

Another creative strategy for obtaining high-quality backlinks is the Badge Backlinks. 

Basically, the badge is an award. It is made or awarded by other websites and is used as a status indicator. You increase the possibility of your website being trusted if you connect to websites that have been granted a badge.

In order to earn badge backlinks, you must identify a collection of sites that qualify and then create a badge.  

To identify comparable sites and themes, you may use the power of tools.

You gain a link back to the site when such sites publicly display the badge on their web pages.

Can a website rank without backlinks?

Websites can be ranked without backlinks but results can not be guaranteed.

But if you are really looking forward to rank your blog without any backlink, try this!

  1. Make sure to post a valuable content
  2. Try using less competition keywords
  3. Keep an eye on your competitors
  4. Optimize the internal links
  5. Enhance your page for low bounce rates
  6. Make use of video carousels
  7. Use structured data to rank at the top of Google
  8. Improve the CTR of your website
  9. Make use of customer reviews on your website
  10. Be consistent in publishing the content

Top 10 link-building strategies

Diversity is the first step in laying a solid basis for any link-building campaign: links should come from many different sources, not just 1 or 2. 

Quality backlinks are also rewarded—Google prefers credible sites that are regarded as significant. And finally, there's the quantity. The more connections, the better, always keeping quality in mind.

Following are 10 link building tips you can use to boost your results on Google:

1. Use Guest Blogging as a strategy

Guest posting should include creating unique content and making sure the other site is relevant, authoritative, and attracts your readers.

2. Create and Share Infographics

Due to their ability to deliver easily digestible information in a visually appealing manner, infographics are becoming increasingly popular for link building.

Infographics are a great way to drive organic traffic to your blog and build quality links without even asking.

3. Be Active on Social Media

Link-building plans and guest blogging efforts can be greatly enhanced by social media networks.

Being active on social media can help you boost engagement, even if you're new to the platform.

Thus, more people will be aware of your brand and site and might share your posts with their target audience.

4. Make Use of Resource Links From Trusted Sites

A resource is a compilation of information you make for your target audience.

By compiling a list of blogs in your niche, a leading site in your niche can help its visitors find what they're searching for.

5. Work on Grammar and Spelling

Make sure you use the right words and work on the right spelling of the words as well. 

This will help to build links easily and effectively.

6. Focus on Growing Your Personal Brand

The most effective way to build links is to grow your brand. 

When it comes to link building that works, keep in mind that your personal brand will naturally increase the number of links directed to you.

7. Make use of Podcasts

Podcasts are growing rapidly and there is a podcaster out there for almost every topic.

Your brand will benefit from appearing on podcasts and you'll gain a shiny new link as well. 

As a podcast host, you can also ask your guests to post the episode on their website.

8. Keep a check on Competitors’ Backlinks

The search engines may be pointing your competitors in the right direction if they rank higher than you. 

"Competitive analysis" allows you to see how your competitors rank for keywords, where their best links are coming from, and what they're doing to succeed.

9. Personalize your Emails and Contact Forms

Your email will be forwarded to the right person 2-5x more likely if you use contact forms.

This will also help you to get in touch with your targeted audience and generate a healthy relationship with them.

10. Keep a Track of Your Backlinks

You'll never know if you need to build more or pause if you're not tracking your backlinks. 

Thus, it is important to keep a track of your backlinks for planning out further strategies.


Link-building strategies require planning and execution.

It is a good thing that there is a wide range of information and tools available on the subject. 

You'll be well on your way to search engine optimization success if you create valuable content and use ethical link-building strategies.

I hope this blog helps you in planning out the best link-building strategies for ranking on top of the SERPs.

Do share your thoughts in the comments section below.

Happy Backlinking!


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