How to Increase Organic Traffic to Your Website – 8 Amazing Ways
Struggling to drive organic traffic to your website?
The biggest challenge for any company is to ensure that when customers search for a service or product similar to yours, they come across you, not your competitor.
Going organic is not for you if youâ€™re looking for a quick solution to drive traffic to your website.
It's a long-term commitment and takes time to see the results. But if you want consistent traffic on your website, you have to set up an organic traffic pipeline in place.
Looking for some awesome ways to set up an organic traffic pipeline?
In this article, youâ€™ll get some amazing free ways to drive huge organic traffic to your website absolutely for free.
So, keep reading!!
What Is Organic Traffic?
Organic traffic is the term used to describe visitors who come across your website via an online search engine like Google.
They are usually attracted to a webpage that responds to an inquiry or matches a specific term or phrase they've looked up.
The process of creating web pages that are more likely to show up through search engines is known as SEO, which stands for search engine optimization.
â��Today, itâ€™s not about â€œGet the Trafficâ€�-- Itâ€™s about â€œGet the Targeted and Relevant Trafficâ�žâ€“Adam Audette
Why Organic Traffic is Important for Your Business?
Wondering why should you invest so much of your time in building organic traffic when you can get the same level of traffic with the help of paid ads?
First, letâ€™s understand the difference between PPC and Organic traffic.
PPC stands for pay-per-click. It is a process in which advertisers need to pay a fixed amount whenever their ads are being clicked. Paid ads appear with an ad tag on Google search results.
Organic marketing does not require any payment. All you need is follow some strategies and wait until you get results. Itâ€™s difficult to rank using organic strategies but not impossible.
The best thing about organic strategies is that you can keep on generating traffic and there wonâ€™t be any stop but with paid ads, once you stop the payment, it becomes difficult to get traffic.
Organic traffic also increases your credibility as users are more inclined to be able to trust sites that are ranked organically.
How To Increase Organic Traffic To Your Website?
Driving organic traffic to your website and ranking it on Google search results is not easy. Here are some tips and tricks that can help you to make your website SEO-friendly and drive traffic to it.
So, letâ€™s not waste any more time and dive in.
1. Find high-volume but low-competition keywords
Input one or several relevant phrases or words to the Ahrefs Keywords Explorer tool, then select one of the keyword ideas reports viewing thousands or hundreds of concepts.
Sort this list using two parameters:
Search volume- The total search volume for this keyword, or the many times it is used on Google every month, within the country of the user;
Keyword Difficulty-The ranking difficulty of a keyword is represented as a numerical number between 0 and 100.
This provides you with an easy list of topics that have low competition and good search volume.
Use Long-Tail Keywords- Writing quality content is just half the task if you wish to understand how to bring visitors to your site. You can boost organic traffic to a large extent by focusing on long-tail keywords during your research on keywords.
Long-tail keywords include three or more phrases, like "best WordPress security plugins" or "restaurants in Lagos."
You can come up with appealing titles for your blog posts making use of long-tail keyword phrases. You can use tools such as Ahrefs, their free keyword generator to look for keywords.
Improve Your Content using LSI Keywords
It's not a fact that SEO is among the most effective ways to bring visitors to your site. But, many traditional SEO strategies aren't working nowadays.
This is mainly due to Google's Hummingbird algorithm has changed everything about SEO. Instead of only looking at the keywords used in SEO, Google now understands topics.
LSI keywords are words or phrases that relate to your keyword.
Let's take an example. For instance, suppose you've just written a blog post on social media.
LSI keywords are terms and phrases that include:
- Facebook page
- Viral content
You will hear Google say as soon as it finds these LSI words in your article: "Great. This article is clearly about social media".
2. Create quality content consistently
Make sure to write and publish as frequently as you can, but not at the expense of quality!
The more high-quality content that you can create - such as thought leadership blog posts and articles you can provide on your website or blog site, the greater chances you'll have to allow organic traffic to come through yours.
3. Encourage links to be incoming
Google prefers sites with lots of links coming in and especially links from trusted websites. Inspire friends, clients, family members and suppliers, partners, industry experts, and fellow bloggers to post links to your website.
The more links that your site has, the better your website will rank since it is the more authoritative your site becomes to search engines.
Beware: SEO snake oil salesmen attempt to fool Google by using fake links from low-reputation websites. Certain links could harm your SEO.
4. Find and remove Non-Performing Content
Content that isn't performing is content on a site that fails to serve its original objective. It can lead to major delays and reduce your chances of getting ranked on the SERPs.
It is because search engines hit a roadblock in their crawling and stop your site before getting to the important pages.
Eliminating pages that are not performing is a crucial component of any strategy for content. It helps important content get higher rankings on pages that show results and helps you get more organic traffic.
5. Be a Guest Blogger
Blogs by guest bloggers are a multi-directional process. You can sign up as an author on various websites. Or, invite other bloggers in your field to write blogs on your site.
A guest blog on a site with high authority could substantially increase the number of visitors and increase your brand's visibility. Usually, the business owner will invite you to promote that link to your website.
This will give you an increase in the referral traffic, and you'll gain backlinks to your site.
6. Promote Your Content On Social Media
Sharing content via social media is a fantastic method for marketing content but you need to be confident.
Engage in discussions using appropriate hashtags and topics on Twitter. To engage people on your page, answer their inquiries on Facebook, and reply to responses to comments.
You may also publish your content to relevant, high-traffic, and highly-trafficked communities, which include Reddit, Slack, LinkedIn, Quora, and Facebook groups.
Create trust and establish relationships with the group before you share your content (and make sure that the group permits the posting). Anything that isn't in line with this might appear unprofessional.
Make sure you engage with your followers via various social media sites to develop a rapport and build trust over time. In this way, they'll be most likely to recommend your posts to their friends as well as increase visibility and traffic.
7. Increase traffic to your Website via Forums
Forums are a very underrated traffic source. When you are an active, well-known member of a forum you've created a channel that brings visitors to your website.
I've always known the importance of this. SEO, as well as social media, is two excellent ways to increase traffic. However, they require time to get going.
8. Use metrics and data to maximize outcomes
Use a tool like Google Analytics to track the visitors to your blog and website. Knowing the source of their visit and what they are searching for lets you fine-tune your blog and website content.
In the end, to boost organic traffic to your website in the end, you must give your visitors what they want such as quality advice, details, and knowledge.
It's obvious the reason why every digital marketing plan seeks to increase organic traffic. This isn't an easy target however it's achievable.
The growth of the amount of your site's organic traffic takes time to remain true to your brand's image and your target audience follows the tips we have discussed and remains patient.
Also, use some recent digital marketing trends and utilize them to drive organic traffic to your website.