Social media is so much in trend right now, isn’t it?
Going viral on social media is a sort of obsession in today’s time, and there is nothing wrong with it as long as you are following the right steps and have a good agenda. In fact, going viral is one of the most successful ways to generate a buzz about your brand among the audiences quickly.
But how do you make that happen?
It’s not easy! For this, you would require to follow a prescribed set of practices and patience; sometimes it’s just luck! Keeping the luck aside, in this blog, we’ll share with you some amazing tricks that can make your content go viral.
But before you dive in to the tips & tricks of creating viral content, let’s learn a little about the basics of viral content.
What is Viral Content?
Viral Content is the term used to describe such content that has spread rapidly across the Internet. Everyone is talking about it and for an instance, your family, friends, coworkers, and even strangers are all connected by a single event.
A single piece of viral content can generate significant amount of brand awareness and traffic that are great for your website. Another thing to be noted is that since most of the traffic that you get comes from social shares, compared to paid ads, viral content is relatively cheaper.
Benefits of Going Viral on Social Media
Now that you understand what viral content is, it is clear that there must be a lot of benefits if people are so obsessed with it.
So here are some benefits of going viral on social media:
- You will get more engagement on your business pages on social media platforms as viral posts can shed a great deal of limelight on a brand
- You can generate large amounts of traffic and brand awareness which is great for your business
- The reaction of potential consumers to viral content tends to be much better and the ROI of a viral content campaign is excellent.
- Viral content is relatively cheaper compared to paid advertising as it generates a lot of traffic through just social sharing.
- If you can produce Viral Content, it can be a valid option to strengthen your company’s authority
- You will get greater reach as it has generated many shares. It will end up reaching those users who before didn’t know about your brand.
- It is a natural approach and gives you organic growth as consumers no longer want an aggressive approach from companies.
- It also increases interaction as the consumers themselves decide to share your content among their social groups. As a result, you build a positive equation with them.
How to go Viral on Social Media?
While viral content marketing often involves a degree of luck and timing, it depends a lot on strategy and attention to detail. Now that you know the benefits of going viral on social media, you must want to do that.
So here are some tricks that will help you go viral:
1. Create quality content
To go viral, the most basic and simple trick is to create content of great quality that people will like and share. Remember that the quality of your post will affect the amount of traffic you receive. This is true, even if they do not go viral.
Some tips to create quality content :
- Don’t use excessively long sentences or paragraphs.
- Know what’s trendy
- Learn how to make a good viral video
- Make sure your grammar is correct.
- Do your research
- Focus on high quality
- Avoid adding unnecessary details to the piece.
- Know your audience
- Use simple words that are easy to understand
2. Post at the right time
Timing is of great essence when it comes to social media. Every social media platform has a unique set of audience. For instance, Facebook is all about community building while TikTok is known for discovering new trends. Instagram, on the other hand, serves as an advertising hub for influencer partnerships.
You need to understand the pattern and timing of these platforms and target the right people at the right time. Follow the metrics and see when most of your followers are active and ready to consume your content.
3. Keep it short and to the point
Your content must not be boring and hard to understand or else people will lose interest as short and targeted content has a higher potential to go viral.
You must have noticed that the vast majority of viral content is precise and short. Videos on online platforms tend to range from around 30 seconds to a minute. Anything longer than that and the viewer can lose their grip.
Humans have a limited attention span so you need to make sure that your content is scannable with pictures, subheadings, and bullet points.
4. Tap into the right emotions
Emotions are very powerful. Your viral marketing campaign must tap into the emotions of the targeted audience. Emotions are a simple trick that makes online content go viral.
It also makes sense because, in the long run, your main goal is to develop a deep connection with your targeted audience.
People tend to share those memes, videos, and posts more that make them laugh.
It is very vital to make sure that your target audience is well-satisfied with the level of entertainment that you are providing. Also, make sure that you are sensible with your content creation as different people prefer different content.
5. Leverage the power of video marketing
Do you know why YouTube’s audience level is growing day by day? Because it’s a audio-visual platform. All you will find on YouTube is different forms of visual content. Hence, it is easy to go viral on YouTube.
People mostly prefer watching videos rather than reading ebooks & blogs. Due to the decreasing attention span of people, engaging videos have a high chance of going viral.
Most social media platforms support video content be it Facebook, Instagram, Twitter, and so on. Reels are quite popular nowadays. So, if you want to go viral, choose the right platform and create an engaging video reel that can attract audiences.
6. Provide a clear call to action with every post
Call to action is an important part of viral marketing. If you want your audience to engage with your content, tell them directly instead of making them assume their next step.
Don’t let your social media engagement go to waste. After every post, give a proper call to action to let your audience know what will be their next step.
In most cases, marketers use call to actions like “Sign up for your free trial”, “Click here to get a 50% discount”, and so on to grow their followers. Sometimes you can simply use “Share this content with someone you feel can relate with this”.
7. Create interactive and share-worthy content
Your content must be interactive, for it to get more shares. One of the ways to create contagious content is to provide an immersive, and personalized experience for the viewer. This way you get to stand out from the crowd.
You need to grab their attention and this is the way to do it. This might take more time and resources to produce, but your viewers will reward you.
8. Use different types of content
Unique content is most likely to go viral. You need to understand that your post is nothing more than a blip on someone’s timeline and you can tell a thousand words using a picture.
Types of content you can use:
- Puzzles & riddles
- Motivational content
- How-to guides
- Behind the scene videos
- Polls & questions
- Top posts
- One line questions
- Case studies
- Static images
- Long & short videos
9. Get influencers to promote your content
This is a sure fast and easy way to boost your views and get viral on social media. If you have someone who is a social media influencer and has a good following, it can be an easy way to get viral.
They can just share or retweet your content and the chances of it getting viral increases.
You just have to involve them in the creation of your content. Partnering with the right influencers and creators can easily help you level up your viral marketing campaign.
10. Repost your content on other platforms
There are different social media platforms available. Do a research on all the platforms to determine which are the platforms most of your target customers are active on.
Try your luck on every social media platform because you never know when and how you go viral. If you’re posting a video on YouTube, repost the videos on all other platforms like Facebook, Twitter, LinkedIn, etc.
You can use Videoseeder to automatically syndicate your videos on different platforms. This is a great software that will help you to leverage the power of video, social, and SEO and also help you go viral. You can also check out the other tools that can help you go viral on social media.
Viral content spreads like a happy virus on the internet, so you must hop onto that train as it will create wonders for your business. Many companies are attracted to viral advertising as it has the potential to gather high-profile audience attention.
Creating a viral hit requires a great deal of luck and also good ideas. With these tips and tricks, you can easily go viral on social media.
Do you like viral content? Do you have any other tips to go viral? Tell us in the comments.
Thanks for reading.