Social media marketing is the blanket term that involves the marketing of a product or service on the various social media platforms by creating content specific to the structure of those platforms and thus driving traffic and sales. Some of the important social media platforms are: Social Media Marketing is fast becoming a vital part…
Author Archives: Cyril Maithily Gupta
08
Jun
Jun
The vision Even though there is much furore about the GDPR and its impact on businesses, there is another set of directives that also deal with the issue of data privacy and has been in force for a long time now. It is the Privacy and Electronic Communications Regulations (PECR). The PECR deals specifically within…
23
May
May
The GDPR affects all bloggers that collect data. That is the short answer. In principle, that is quite a straightforward statement. But when it comes to the application of the principle to blogs, there are quite a few pressing concerns and persistent gaps in understanding of the GDPR. There are diverse interpretations that exist also…
14
May
May
Given the recent developments over the massive misuse of online data, it was only natural for citizens to feel concerned and be even anxious over the control of their data by businesses. The opt- out system for example part of the mechanisms that were employed for data collection – was an automatically driven process that…
12
May
May
The GDPR (General Data Protection Regulation) is round the corner and it is one strict piece of legislation. Non-compliance will invite a fine of up to £20 million or 4 percent of the turnover (whichever is greater), and for any small to medium enterprise that is a lot of money to lose. In such a…
07
May
May
By now, we all know about Google’s Mobile-First move. Before getting into the nitty-gritty as to what exactly this new idea is. Let’s first have a short discussion on this interesting term Mobile-First – quite a relatable terminology, right! We literally are preferring our mobiles first in any given situation. Before we go to take…
04
May
May
Starting May 25, 2018 the GDPR (General Data Protection Regulation) will come into force and will require all concerned organisations to meet its requirements or face serious action. According to the GDPR, all organisations that collect data of EU citizens, irrespective of whether they are located in the EU or not, are required to observe…
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Online Advertising : Facebook Vs Google Vs Twitter Vs LinkedIn Vs Quora – Which is The Best Platform?
26
Apr
Apr
The ultimate guide that tells you how to target the correct audience on each platform The Internet is a jungle, and no two animals are the same even if they are vying for the same set of eyeballs. Facebook, Google, Twitter, LinkedIn and Quora, all of them are amazingly successful social websites used by billions…
20
Apr
Apr
Hello, The last date for GDPR compliance is near and a lot of you must be a bit worried. How is it going to affect you? What sort of issues will it create? Who can you hire to create a GDPR compliance dialog box for your WordPress site? Well, don’t worry. Here’s a free plugin…
19
Apr
Apr
You know Internet businesses have to be crazy competitive, and I am not just talking about smaller businesses like you or me, but the big guns like Facebook and YouTube. Right now there’s a turf war on the Internet and every top social or search company is competing for every new innovation. In 2017-2018, it’s…