How to grow your LinkedIn group fast
Hello Folks as we have discussed earlier, Linkedin is the most popular social channel for business professionals worldwide. Having a LinkedIn group is a sure way to increase visibility and generate more leads.
However, you can reach these goals only if people subscribe to your group. As a group owner, you have to perform infinite duties to have an engaging and friendly environment.
You can find groups to join by searching at the top of your homepage or by viewing the groups that you’ve already joined. You can create your own group, focus on the topic that interests you.
Here is a list of some effective tips to grow your Linkedin group fast without any difficulties.
Give a warm welcome to every new member
LinkedIn groups are a great source of new subscribers to your blogs or email list. But many group owners/managers miss this one key place to encourage new subscribers.
A welcome message is a short communication you can send to the new members. You can even personalize the message this will help create a great impression on the new members.
It represents a few crucial opportunities that might be hard to get otherwise,
-Break down your message into small sections.
-The first section should thank people for joining the group.
-Mention the discussion already going on in the group. (Add Links)
-Ask them to introduce themselves to the group.
Have a few discussions already started. Maybe enlist some industry friends or colleagues to jump in right away.
You can start with a conversation -Introduce yourself to the group
Start posting a topic in your group
As you are in the process of growing your group you should be the first one to post a new topic in your group. These topics should increase the interactivity in your group, and should teach something new to the members.
Post interesting topics relevant to your niche. If they’re current topics, they might be even more impactful.
Keep an eye on the news outlets that are relevant to your niche. Do some daily searches on Twitter or Google News to find out what’s going on in your niche.
Don’t be afraid to take a poll, as this will show each member you value their feedback and want them to get the most out of being a part of the community.
Participate in Group Discussions
You can’t just rely on members to boost up the level of conversations going on in your group. As a group owner, you have to step in.
Contributing regularly is an excellent way to foster discussions, inspire others to contribute and keep the group positive and interactive.
For example, post an interesting industry quote on Monday, on Wednesday post some research findings.
Mix it all with a combination of images, infographics, and marketing videos.
Ask your Co-Moderators to brainstorm with you
If interaction is the key to growth, moderation is the key to sustaining growth.
An effectively organized, brainstorming session with co-moderators can bring some previously unheard/unthought-of ideas to spark further creativity in your group.
Brainstorming is the time when people feed each other with valuable ideas. You can send personal texts to your group members to have a brainstorming session.
Remember brainstorming is about quantity first then quality. Don’t need to send a personal text to everyone, you can text people who are experts in a particular field. This will save your time as well.
Mention the experts
If you have an expert in your group, mention him/her in an ongoing conversation. Experts have broad and deep competence in terms of knowledge, skill, and experience.
They can provide valuable advice to your group members. An expert can also make your group more engaging and with expert advice your members can become a pro in their given fields.
Recognize people for their group participation
Group members respond to appreciation expressed through recognition of their good work and active participation in the group.
When a group member is valued, his satisfaction and productivity rise, and they are motivated to maintain and improve their good work which will give direct benefits to your Group.
Conclusion
Maintaining your LinkedIn group needs your time and focus. Be sure to schedule recurring time each week where you can keep an eye on what people are contributing or commenting in the group.
You will be able to catch a spam account if you will audit your account regularly. It’s important to outline clear rules and guidelines when you set up your LinkedIn group.
Ensure all posts and conversations provide value and engage group members. If you want high levels of engagement in your group, ask new members to introduce themselves.
Creating a Linkedin group for your target market to join takes some time and commitment. But if you’re clear on whom your group is meant to serve, you can build a valuable, engaged community.
Folks hope this topic was useful. We will now discuss the next topic which is how to get people to post in your group. So let’s get started
Inviting people to join your group is not enough. To consider it successful you must notice your group members are posting content of their own, supporting each other, and engaging in the group discussions.
Sharing here some tips that you can follow,
Ask Questions
Always initiate asking questions to your members. The question and answer format seem to be the best way to start a valuable conversation in a LinkedIn group. This makes the group Active.
According to James McDonald who started a successful industrial water treatment LinkedIn group several years back, posted a question every day and let his members respond to it.
This helped him in having valuable ideas and encouraged his group members to answer more and more questions. They even started to share links which were very helpful.
Be the first to set an example
Give value to your members first, share as much content as you can. So that the members will have an exact idea of what type of posts are applicable to the group.
And Yes offer value but don’t over-promote. Members on Linkedin join groups to participate in relevant and meaningful conversations. To stay abreast of industry-related conversations.
Making your group too promotional may turn them off.
Allot time for your members
Besides starting valuable discussions, it is also important to be supportive of your member’s initiatives to post especially if it is the first time.
You can like or comment on their post. This will encourage them to post more and again, letting them know the type of conversations recommended by the group.
Take an active role in moderating discussions, filtering out spam comments, and inappropriate and off-topic posts to keep discussions authentic and focussed.
Share success stories
Everybody loves stories and everybody has their own ups and downs in life. We empathize with people who we think are at the lowest point of their life. We feel uplifted and motivated by hearing success stories.
One of the ways to motivate your group members by sharing success is to look at the positive- to -negative ratios within your group.
Remember to use success and optimism as a way to improve happiness and motivation in a group, keep it truthful and honest.
Always thank people
Encouraging words, anecdotal tales, and being thankful, can be enough for a leader to raise the levels of positive emotion and have a healthy ripple effect.
You can make a person’s day by giving positive reinforcements. This will encourage them to post more content in the future since they have gained a sense of belonging and acceptance in your group.
Conclusion
If you want to make your group interesting, always give valuable information to your group members. Linkedin groups can be a valuable source of information, ideas, and support.
Share your knowledge with your group members as this will help create a better impression and will encourage members to invest more time into the group.
If they invest more time, they will surely come back and engage with your group over and over. Remember to focus on creating a welcome message
All in all, when it comes to creating a great experience, focus on adding value to your content. Discussions are the best way of doing this and the other is to provide free content.
Folks make sure your content is unique, no point in sharing used content.
I hope this lesson was useful, next lesson is on How to effectively connect with top people on LinkedIn and cultivate.
Chapter 11 : How to effectively connect with top people on LinkedIn and cultivate networks. See More