WhatsApp Marketing Good Practices
Welcome back, folks. In this lesson, we will discuss some good WhatsApp marketing practices. Let’s get you started.
We are living in an era of the digital revolution. From ordering food to shopping, the internet has made it possible to do it while sitting at home. Clearly, in the upcoming times, this transition towards online ordering is going to scale up. People are realising the power of the internet and are making dynamic changes to their businesses to adapt to this digital revolution. As a result, all those who were able to bring their business on online platforms saw the sales increasing by a significant factor and their brand getting introduced to large numbers of people on the internet. All of this can be credited to the vast user base of platforms like WhatsApp that has made it possible for businesses to introduce their products/services to the masses with just a few clicks.
If you have a physical store where you sell products but if your business is not present on any social media platform, you will lose the opportunity to sell your products/services with tons of people engaging in their social media accounts. On the other hand, businesses who have their presence online have witnessed massive growth.
But we also need to remind our users that as businesses continue to shift towards online platforms, the market has started getting saturated. That is why the right digital marketing has become extremely important for businesses today. Promoting your business the right way on social media platforms would help your products/services to be known and discovered by your target market.
Here are some of the marketing strategies that business having an online presence must follow.
#1 Start building your social media presence
Before making any purchase from any business, consumers today research on Google to confirm whether the company is reliable, and delivers what it
promises. They need to verify the brand’s credibility before doing any business.
The first thing that a customer looks at is the website of the business. Most businesses have their website these days, and if not a website, they certainly have an account on social media platforms like Facebook, Instagram.
Customers confirm your presence online and look for product reviews and feedback from the previous customers that have purchased your products/services.
Build your profile on WhatsApp, and create an online presence by posting regularly and responding to your customers’ queries.
#2 Schedule your promotions timely
With online businesses, consistency is the key. Posting regularly increases the audience’s engagement. You should not post a bunch of photos someday, and remain inactive for the rest of the week. Show people that you are concerned about your audience, and keep them updated regularly about your products/services.
People are busy with their lives and the errands that they do everyday. People might get introduced to your products, but they won’t purchase it right away. Even when any of your products/services generates interests momentarily, they might forget about it. They need to be exposed to the products that you are promoting for at least six times before they decide to purchase your products/services. If you promote your products consecutively for just a few days, the chances are that they might forget about your promotion. Your products will quickly be lost on anyone if they don’t view the promotions consistently every day.
For this reason, you need to post promotions consistently without failing. Generally, when people come across your products for the first or second time, it is not enough to persuade them to purchase. However, when exposed to the products multiple times through your stories, messages, etc. people will look into the product, its features, reviews, and might eventually buy it.
#3 Build Trust With Potential Customers
When you have built followers on different social media platforms, you must produce content that is not always aimed to sell. Businesses want to increase their sales, but if the customers see you as a business whose sole purpose is to make profits, they might lose interest. People avoid salespeople who just message them to sell the products without taking into account what the customers want.
You must make a plan to share educational content without always selling something. This informative content can be related to your business keeping the people informed about the benefits they could achieve from the features of the products or services that you offer and how your products can improve their lives.
When you make your customers believe that generating sales is not your only goal; people will engage more with you. Make them understand that your customers are the biggest priority. Sales are secondary to it. Build personal relations with your customers. As people explain their problems to you regarding any services, show them how your products can reduce their burden, and help them get rid of the issues that they face while using other brands’ products. Introduce the features of the products, and make them realise that not just while selling, but you will provide them with the best customer support in case they face any issues.
Sharing success stories from your previous customers can help in marketing your products since people love to hear success stories from the
people they can relate to. You can share articles, infographics, video training etc. since these modes can easily attract people’s attention.
#4 Engage with your customers
Customers would reply or comment on your post on your social media channels or in WhatsApp. They might reply to your stories, broadcast messages or as they see your WhatsApp business number on other social media channels that you have for your business.
You must prioritise engaging with your customers. The time frame of waiting for your response to their inquiries will leave an impression on your business.
You represent your business, so if they don’t get an answer from you right away, they could easily be turned off and look for your business rivals to buy similar products/services that would attend to their inquiries right away.
As a customer, it is important to be assisted immediately since these simple gestures can form excellent relationships for your business. They will look at you as someone they can rely on, and not as some salesperson looking to increase their sales without thinking of the customers’ concerns.
#5 Marketing Your Products Properly
Marketing your products the right way will prevent your customers from being bothered with the way you promote your business to them. They would already be getting too much advertising around them. Customers are more likely to purchase from your business if you have gained their trust. They want to learn something from you as you are the expert in your industry.
If they trust you, every time they need to avail your products/services that are in line with your industry, they will come to you for help. As a business owner, you need to educate your customers more so that they know that they are getting the most out of their pockets by consulting with you. If you market the wrong way, you might lose some potential customers who could have later purchased your products but were turned off by your seeming spam promotions.
Now that you have learned about how to be a marketer and not spammer let us discuss how to get viral on WhatsApp.
Going Viral On WhatsApp
As a marketer, you would want the content promoting your products/services to reach more and more people. You need to take note that for content to go viral on any platform, you should make engaging content that would entertain your viewers.
On WhatsApp, you’ll come across viral content forwarded to you by many contacts. This is how compelling viral content is. It has the potential to reach millions of people in a matter of seconds. You should create content that many can relate to. Not only on WhatsApp but also other social media platforms can your content be shared among multiple people.
If you may notice, some of the videos that go viral are often short in length. People have a short attention span and would not prefer to watch a very long video to get to the most exciting part of the video. Keep your video content short. People engage with short videos more. Longer videos could be thrilling but are unable to capture large audiences as people tend to get
distracted while watching them. Your content should make anyone who views your content be excited to show and share with your friends, family.
Valuable Content
Remember that your content is not just any chunk of information that people would want to read. People only engage with the content that teaches them something new. They wouldn’t want to view the content without learning anything from it. People will spend time reading or watching your content only if they could learn something beneficial. Your content must be valuable to them.
Caution your customers about any fake news of your brand. Some messages that they might receive will claim to be correct but would be some fake news that notorious people spread just to create a sense of fear.
Sharing Viral Content
People share content on their social media account with a motive for self-fulfilment, to share good-to-know information with their friends, to connect with their family, or support charities or brands they admire. That is why most viral content contains something that many people can relate themselves with and gets viral lighting fast.
Interesting Content
People watching viral content have the same emotions that they have in common with the other people who shared the content. They anticipate something exciting is about to happen in the video. That is the moment that people are excited to watch when people would be awed, surprised or happy.
Educational Content
Everyone views education content as they can learn something from it. This content must be informative with the details that your viewers have to remind themselves that knowing this information could be beneficial in their lives. Everyone always appreciates educational content as they get to learn something new from it. People share this content with their friends, family, etc. to show them something informative, and in turn, you get a broader reach.
Inspiring Content
Your content could show people who have used your products/services and compare the before and after situation of your customers after using them. Explain to them how your products can solve their problems, and how it has transformed the lives of your previous customers.
These positive changes motivate the customers to try your products at least for once. Once they purchase your products/services, provide them with excellent customer support post-purchase, and soon they will become your loyal customers.
Convincing Content
Your content should display the benefits of using your products/services. Convince them to buy your products by showing the positive impact of your products on people. Not just good things, explain to them if there are any cons of using your products and how you plan to get rid of those. People will see the benefits that they could get when they use your products and your commitment to providing them with the best support.
Engaging Content for the Viewers
Videos on social media get viral and garner more views whenever people find out how unique that is. Rather than copying others content, post your original content that people would like. Ask them for their reviews. For example, if you post a funny video, ask people to comment on the hilarious part. Look for their approval and their opinions. Make them feel valued, and in turn, they will connect with your business more quickly.
That’s it, folks!!! We have successfully learned some good marketing practices on WhatsApp. In our next lesson, we will discuss important tricks on how to get viral on WhatsApp. Stay tuned!!!