Going Viral On WhatsApp
There are hundreds of ways to market your products using WhatsApp Status. You can post promotions, share announcements, post customer reviews and feedback, giving special offers, offering exclusive discounts to WhatsApp contacts, etc. The list is endless. You can do several things to market your products. In this lesson, we will discuss how to use WhatsApp Status efficiently. There are a plethora of opportunities for business if they take WhatsApp Marketing seriously. A massive user base and global reach can kickstart your business online. As we said, there are so many possible ways to market your products online. In this lesson, we will restrict ourselves to some of the most effective strategies that have proved to accelerate people’s business online. Let’s get you started.
WhatsApp Status is a feature on WhatsApp that you can take advantage of when doing business with your customers. Let your customers know about your WhatsApp Business numbers.
If you have built your followers on other social media channels like Facebook, Instagram, you must include the WhatsApp link on your future posts. Customers will get informed that they can reach you via WhatsApp too. Ask them to add your phone number to their contact list. You will then
be able to use WhatsApp Status to promote your products and services to your contacts.
There is no way for you to determine if your followers on social media platforms have added your number to their contacts list. There is a way to ascertain this. While posting on your social media channels, enter a unique code. Instruct your followers to send you this code on WhatsApp after they
add you to their contact list. In return, they would get a discount or a coupon that they can redeem on purchasing your products/services. To avail of these discounts, people will be eager to add your number and send you the code. Also, you can confirm that the person has added you to their contact list.
Getting added to the potential customers’ contacts list is the first step. The next step is to convert them into regular customers by using WhatsApp as a marketing tool for your business. You can use features like WhatsApp Status to post your promotional messages and graphics that you have crafted.
Make sure that your photos/videos arouse curiosity in your followers. Excellent presentation is the key to attracting your customers. Once they are hooked to your content, reach out to them and respond to their queries.
To generate graphically stunning content, you may make use of websites like Canva, etc. We have discussed how to create visual content for WhatsApp in one of our previous lessons. Make sure to check it out to learn more.
Give Special Offers
Your contacts will view the WhatsApp Story about the products/services you are promoting. Including a special limited time offer exclusively for your WhatsApp contacts will encourage your customers to try out the products/services. Further, you can offer your first-time customers a free trial of your products/services for, say, three days. Make this free trial
available only for those who connect to you via WhatsApp. More and more followers would want to reach you via WhatsApp, as compared to other platforms, and with this, you can build a vast useful customer base. Customers who viewed your story can use the code mentioned in it and can save money. Doing this will ensure that not only are you increasing your sales but also keeping your followers hooked with your posts.
People like to avail discounts. So when you include a scarcity of your products/services with a limited time offer, you give your customers a deadline to take action or miss out on getting huge discounts. This marketing technique will make your customers engage with you and reply to you on your status about how they can avail these discounts.
Share Your Customer Reviews
Regularly post customer reviews of your products/services on WhatsApp Stories. Share screenshots of the opinions of your customers that they convey on WhatsApp. When you share positive feedback or testimonies from your customers who have previously used your products, liked them, or found them effective in solving their problems, potential customers will
get an assurance that your products/services are reliable, and are of great value.
Reading positive feedback from your customers puts a good impression on your potential customers. Nowadays, prior to making any purchase, people refer to the reviews of other users. It influences their buying decisions. It is an excellent practice to ask your customers to leave positive feedback on your products.
Share Announcements
You can create an invitation for an upcoming event that your business will be a part of. It could be an expo where customers can catch you live and check out your products in person. Offering freebies if they attend the event will encourage them to go and experience the expo to try out your products. Expos are a great place to promote small businesses and for people to discover your products. By giving discounts, if they buy products on the
event will provide them with more encouragement to push themselves in availing of the discount and get freebies from your business. Post these invites on WhatsApp Story to make your contacts aware of these upcoming events.
Introduce Products
Posting stories about your upcoming products instill curiosity in your followers. It also adds to the excitement of your customers. People will stay tuned with your posts, stories, and other social media accounts because they know that the products you are introducing will quickly be available to your store anytime soon. People like to try new things. This is an excellent
marketing practice that your customers can’t wait for the day to come as they can purchase and try your new product.
By now, you already know how to use your WhatsApp Status efficiently. You can promote your business products and services using stories. Be creative with your images or videos so that your viewers would engage in your WhatsApp Status. Creating your Marketing campaign using the WhatsApp Status will help your business increase sales.
Getting People To Sign Up
As a business owner, you must make attempts to increase the signups to generate leads, followers, and convert them into regular long-term customers or clients. You need to know the factors of how people are willingly giving their time to provide you with their private information. That way, you will know how your approach and strategy will be on how you will attract them and choose your business. They could be one of your target audience and convert them to regular customers. You need to know how you can drive them to you.
Provide Value
People will sign up if you provide value to them. If you offer a free ebook that they can download in return for signing up, people will be more likely to give you what information you need. People love free stuff, so if you offer them some content that they can learn something from, they would be happy to give out their information. Give them a preview of what they can get if they purchase your products/services.
You can also offer them a free 30-minute session for the service that you offer. That way, they are more likely to extend the trial to a full service.
When you start giving your customers a taste of what they can expect when they purchase your products/services, they are more likely to try and buy your products. It makes people feel that they are getting a better value. Once they have tried your products, they can make informed decisions about purchasing your products/services or not.
Choose Your Call-To-Action Button Wisely
If you make your call-to-action button a specific command that you want your viewers to do, they are more likely to click on that call-to-action button. Unclear call-to-action button will not appeal to your viewers as they would not easily understand what’s in it for them if they click that button.
Keep Your Signup Process Simple
People don’t want to fill up forms that require them to input tons of their details. Entering too much information to sign up will only take up their time, and they will be reluctant to do so. Your goal should be to make them sign up and not push them away. Make the signing up process simple and ask for 3-4 details only. It has been found that if you keep the process short and ask for the minimum details entering, which only requires a short time,
customers will be more willing to participate. The necessary details are generally the customers’ first name, last name, email address, and contact number. These details are what you need to add people to your WhatsApp contact list.
Give Limited Time To Offer Promotions
People love getting discounts. If they learned that they could get 10% off on any purchase in exchange for signing up and providing some information, they would be happy to do it. They can save their money, and you can generate more leads.
Understanding the factors that will convince your viewers to sign up will help your business increase conversion rate. It will help you more in nurturing the relationship you have with your new leads so that they can be converted to one of your regular customers.
That’s it, folks!!! This lesson explains some steps to take to get viral on WhatsApp and exponentially grow your business. Hope you found the lesson useful.
With this lesson, also we come to the end of the WhatsApp Marketing course. In this course, we have understood the basics of WhatsApp and also
the right marketing strategies. From learning things as simple as the difference between WhatsApp Business App and WhatsApp Personal App to learning how to create visually good content using websites like Canva, we did it all in this WhatsApp Marketing course. WhatsApp does not offer to post ads within the app, but we have learned how to promote your products using WhatsApp features like Stories, broadcast messages, etc. Features like setting custom notifications, status privacy, etc. that are less commonly used by businesses but are incredibly vital, and products have been explained in detail in this course. We thank you for being with us throughout the course.
All the marketing tips and tricks explained in this lesson will boost your business if done right. Follow each step as is taught to you, and you will be amazed to see how surprising and positive the outcome will be. WhatsApp with such a vast global user base of over one billion people is worth a platform to promote your business. The power of WhatsApp in helping your business is still not utilised to the full by many businesses. Those who understand its potential are already seeing exponential growth of sales and brand value. We can say for sure that you will see your business booming by and large after completing this course.
We appreciate you staying along with us throughout this course. We will always be committed to bringing you the best marketing courses and how to keep your game up on social media channels. Do take time to check out our other valuable courses for different social media platforms like Instagram, Twitter, etc. Thanks!!!